Sainsbury's chops fruit and veg prices

Sainsbury’s has slashed the price of packs of basic fruit and vegetables to just 40p and will add a selection of “aesthetically challenged” items to its range that would normally not make it onto supermarket shelves.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.