Rohan to open flagship shop

Travel clothing retailer Rohan, which has 22 UK shops, will open its biggest store to date in August. The 280 sq m Covent garden flagship - enabled by the acquisition of a neighbouring property - will feature a new design that will be introduced elsewhere.

Agency Marketing Design will create the store, with a brief to widen the appeal of Rohan beyond its core 50-year-old customer and to balance the men's and womenswear split. Marketing design managing director Giles Marking said the shop would reflect the attributes of the brand.

'Rohan's clothes are hardwearing and sensible and we're trying to replicate that,' he said.