Nine teams have been selected by a panel of judges to take part in the Retail Week House of Fraser Hackathon, in association with Infosys.

The teams – consisting of retailers and tech start-ups – will have 24 hours to simplify the multichannel shopping experience for customers.

Competition to take part in the event was fiercer than ever, with 15 shortlisted teams being whittled down to nine by an expert team of judges who bring wide experience of new technology and its applications in retail.

The hackathon will be held alongside the Retail Week Tech & Ecomm event on September 15 and 16 in London. For more information visit the hackathon website here and follow the action on Twitter using #rwhackathon.

Here are the nine teams that will compete in the Retail Week House of Fraser Hackathon, in association with Infosys:



Team name Asos Coding Style

Hackers Nik Crabtree, Scott Frampton, Dylan Morley, Ian Kent and Massimo Ahmadi

What they say “We are a retail organisation where technology drives the business. Hence technology and ecommerce is fundamental for us to grow as a retail entity. We strive to be the best at what we do for everything we do and hence have some great talent working for us. Being part of the Retail Week House of Fraser Hackathon, in association with Infosys, gives us the ability to share our experience and knowledge and also network with our colleagues in the industry. We love a challenge and love coming up with quirky and innovative ideas.”

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Team name Cisco

Hackers Simon Dyke, Willis Chen, Pavan Sudheendra, Simon Smith and Chris Mills

What they say “Cisco has many retail relevant solutions including software capabilities in big data analytics and the internet of things. A high proportion of the workforce are software engineers and we would like to get more involved in retail innovation, exchanging ideas with others, meeting and collaborating with retailers, start-ups and industry experts. Cisco would like to demonstrate our retail relevance, innovation skills and have the opportunity to showcase fresh-thinking and the ability to create solutions for the retail industry that engage our customers customer.”

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Deloitte Digital


Team name Deloitte Digital Dynamos

Hackers Ed Greig, Peter Hempsall, Vitaly Kondratiev, Nick Ingham and Mathieu Perrais

What they say “We had a lot of fun at the Retail Week Hackathon last year, despite being runners up! This time we’re keen to go one better and win the competition. We’ve worked on some very interesting retail projects and had some great ideas in the intervening months so we’re confident we can really impress the judges.”

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Team name Drive

Hackers James Dye, Max Stewart, Henry YP Ho, Andy Tennison and Chris Pheasey

What they say “The members of Team Drive recently delivered the Argos Gift Finder which won Customer Innovation of the Year at the Retail Week awards. As a retail innovation agency we are keen to pit our digital product skills against like-minded competition, and have some fun while we are at it.”

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Team name Localz & Friends

Hackers Peter Williams, Melvin Artemas, Mani Singh, Chris Wachowiz and Martijn Verbree

What they say “Our business was born from one hackathon – since then we maintain our edge by doing one every six months. We won the inaugural JLab incubator competition and are now part of PayPal’s StartTank. Some of our best solutions have been created within 24 hours, when great minds align for a common goal. We already help retailers with their multichannel approach – but want to use this hackathon to push retail boundaries.”

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Team name Omnifi

Hackers Simon Liss, Andy Burgess, Nick Holroyd-Doveton, Jack Dewhurst and Simon Donaldson

What they say “Omnifi is a specialist digital agency start-up, made up of experienced thinkers and doers. We design and build clever technology for connected spaces. Our focus is innovation projects for retail and leisure clients. We also carry out our own in-house product development. Our aim is to create better connected people, places and products. Innovation and making new things from existing technology to solve real-world problems is at the heart of what we do. We love to respond to challenges, work together and with others to deliver value through the intelligent and creative application of technology.”

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Shop Direct


Team name Shaolin Piledrivers

Hackers Steven Langford, Jonathan Bidston, Nick Atkins, Mark Cunliffe and Aidan Walters

What they say “Creating easy, engaging and enjoyable shopping experiences across a variety of devices is something we are extremely passionate about at Shop Direct, and having the chance to do this at the Retail Week Hackathon is an opportunity we do not want to miss. We have internally trialled the Hackathon approach once in the past, but it was on a small scale and limited to a single team. Our aim this time is to bring a cross-functional team who can create something that we can very quickly launch on as an A/B Test, trying to generate a commercial return from the work we do there.”

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Team name Tesco Labs

Hackers Victoria Sainter, Harry Betteridge, Luke Hickton, Jamie Holmes and Paul Wilkinson

What they say “Tesco Labs is all about innovation and forward thinking in retail. What better an event than to do this surrounded by many other successful retailers.”

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Team name Revita

Hackers Jay Rawal, Kristina Semenyuk, Sameen Islam, Kate Rushton and Sam Mbale

What they say “We are a small start-up in travel. We have participated in 10 hackathons and won two of them. Three members of the team participated in Unilever’s rehack hackathon on sustainable ecommerce. One member of our team will be introducing an innovative online/offline pop-up shop concept in Tirol through the University of Innsbruck and the Economic Chamber of Tirol (Wirtschaftskammer Tirol), targeting locals, tourists and the online community as consumers. We have several ideas on how to create an individualised experience in both online and online/offline retail.”

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