JJB Sports has enhanced its Web site with a store locater feature from Multimap.
The move was made to improve on shortcomings of a similar feature from Michelin, under its ViaMichelin Web site mapping services arm.
According to a JJB Sports spokesman, the Multimap offering has a much richer feature set, including travel directions from the address the user inputs to the nearest store, and better Web site-traffic reporting.
The site can also highlight promotions at different stores when they are selected by the search.
Additionally, the Multimap system provided better value for money than the Michelin offering.
'Throughout November, we had about 90,000 page deliveries, which equates to about 1,000 separate users,' said the spokesman.
'We think the majority of those will be converted into store visits, because most people will be using it to find out where the nearest store is in preparation for a store visit.'
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