Stationery and office supplies retailer Office World has signed integrated audio content provider DMX to roll out an estate-wide radio service.
DMX is installing equipment at the moment, and will continue to run an in-store radio solution for Office World's 57 outlets.
The service will combine tailored music with promotional, product and health and safety messages.
Office World head of marketing Jason Symington said: 'DMX gives Office World the opportunity to talk to our customers and staff in a new and innovative way. It will provide a range of advantages - centralised control over in-store communication, increased flexibility and a variety of music to keep customers and staff entertained.'
The project follows DMX's audio deals with a quarter of the retailers in the Bullring development in Birmingham.