The Anglia Co-op has moved its£1million a year press advertising spend to Admast Media's online booking system. The package works in real time over the Internet using BT Openworld broadband, allowing the Co-op to interact with the agency and share data while keeping control of spend.
'The system is making life in our marketing department so much easier,' says Anglia marketing controller Tony Humphreys. 'We have accurate information at our fingertips 24-7 and the online system has streamlined admin and helped improve copy flow to our publishers.'
Admast Media has been adapted from its own off-line software with users, such as Anglia, able to incorporate specific requirements to create a bespoke system.