High-fashion brand Commes des Garcons has secured a site in London's Mayfair for a new flagship store.
It has taken 13,300 sq ft (1,235 sq m) of retail and office space at 17/18 Dover Street, London W1, on a 15-year lease at a starting rent of£500,000 a year.
Dover Street lies to the west of Old Bond Street, and is not considered to be a prime retail pitch, with most units occupied either by restaurants or art galleries.
Comme des Garcons believes it can turn the off-pitch location into a new retail destination.
Cushman & Wakefield Healey & Baker was the letting agent on behalf of Amsprop Investments, the property vehicle for electronics and football entrepreneur Sir Alan Sugar.