Birmingham's new£500 million Bullring development will install the advance marketing-to-security technology system developed by Comgenic specifically for the shopping centre industry.
The deal, worth more than£500,000, will allow retailers and shoppers to keep abreast of developments at the 111,480 sq m flagship centre - which opens in September - via the Web, mall kiosks, e-mail, text messages and other communications methods.
Bullring project manager Bill Ives said: 'Bullring will be a world-class retail experience. Having the best technology to enhance this for customers and retailers is part of the package.'
Bullring has signed up to three products from Comgenic, a joint-venture set up last year between on-line marketing specialist PoulterNet and Sheffield's Meadowhall shopping centre. It will be using Comgenic's management system, Manager; its security system, React; as well as its customer relationship management tool, Promote.
Computer terminals are being installed in each of Bullring's 154 shops, to enable retailers to access the Comgenic system.