Customer and marketing at Zara

customer-marketing-strategy-prospect

Source: Prospect

Zara’s mission statement is to offer innovative, on-trend designs at a competitive price. In essence, Zara is a mass-market fashion retailer, but part of its appeal is in the fact that it over-delivers on expectations such as quality and well-priced fashion in a premium store environment.

Retail Week Prospect subscription content

If you already have a Retail Week Prospect subscription, please sign in now.

A subscription to Prospect and Retail Week gives you all the retail intelligence you need, in one place.

If you’re new to Retail Week Prospect, you can request a demo or find out more.

Prospect is a live actionable intelligence tool that:

  • provides you with up-to-date, in-depth and data-driven information on the UK’s leading retailers;
  • gives you in-depth information on supply chain, ecommerce, IT, customer and marketing strategies;
  • empowers you with exclusive insight into financial data and key decision makers;
  • helps you identify new partnership opportunities.

Discover Retail Week Prospect Find out more