Strategy (6)

  • WH smith jpg

    Prospect Analysis

    WHSmith (Strategy)

    WHSmith is on a mission to extend its ranges and add more product categories to drive up average transaction values and conversion rates and this is accelerating from from 2021. 

  • ecommerce-strategy-prospect

    Prospect Analysis

    Ecommerce at WHSmith

    Responding to the accelerated transition to online shopping during the pandemic, WHSmith has enhanced its online offer by “extending our ranges, increasing our distribution capacity and building customer engagement through social media”.

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at WHSmith

    The IT strategy at WHSmith is all about cost-cutting and improving efficiencies. Successive CIOs have been tasked with finding ways of using technology to replace other, more expensive processes.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at WHSmith

    WHSmith’s supply chain strategy reflects the wider business goal of driving long-term efficiencies and cost savings, particularly in logistics and sourcing, but the retailer is increasing distribution capacity for its online business as ecommerce sales have surged in the pandemic.

  • WHSmith & InMotion Stansted - 01

    Prospect Analysis

    Stores at WHSmith

    WHSmith manages its retail space obsessively as a “strategic asset”. All stores are reconfigured at least twice a year “driven by detailed space and product elasticity data”. 

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at WHSmith

    WHSmith has been trying to assert its authority in key categories such as newspapers, magazines, greetings cards and books by offering a better mix of quality products to customers. Stationery also remains an important area of investment.