Strategy (6)

  • Watches of Switzerland

    Prospect Analysis

    Watches of Switzerland Group (Strategy)

    The Watches of Switzerland Group has an enviable portfolio of luxury watch brands, complemented by a growing luxury jewellery offering, which it sells in modern and luxurious showrooms and online, priding itself on the expertise of its employees and high levels of customer service.

  • Watches of Switzerland ecommerce

    Prospect Analysis

    Ecommerce at Watches of Switzerland Group

    Watches of Switzerland’s multichannel strategy includes seven websites across the UK and US. Its first ever transactional website (goldsmiths.co.uk) launched in 2005.

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Watches of Switzerland Group

    The Watches of Switzerland Group’s IT systems are based on a single SAP platform that powers a range of functions including: showroom point of sale, CRM, live inventory availability and operations. 

  • Watches of Switzerland’s new Regent Street store

    Prospect Analysis

    Supply chain at Watches of Switzerland Group

    The Watches of Switzerland Group has stated that it “operates in a supply-constrained environment” and as it entered FY2022, boss Brian Duffy said consumer demand continues to “outpace supply”.

  • wos 3

    Prospect Analysis

    Stores at Watches of Switzerland Group

    As well as its multi-brand showrooms – the eponymous Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors and Betteridge – its portfolio also includes more than 50 mono-brand boutiques, which it operates on behalf of Omega, Rolex, TAG Heuer, Tudor and Breitling in both UK and US markets, and Fope in the UK, as well as Audemars Piguet, Grand Seiko and Bulgari in the US.  

  • customer-job-function-prospect

    Prospect Analysis

    Customer and marketing at Watches of Switzerland Group

    Watches of Switzerland Group hails its bold marketing campaigns for having strengthened its position “as the destination for luxury watches and luxury jewellery”. The retailer has stated that its “editorial content across watches and jewellery provides an authoritative voice within our market”.