is a leading online-only bathroom retailer in the UK with annual turnover of around £100m. 

Its business model is based primarily on sourcing and designing product directly and delivering very quickly. Nevertheless, in the past couple of years the retailer has been introducing manufacturer brands to its product range to complement its in-house offer. 

The retailer had a change of private equity owner in late 2019, with UK-based Endless acquiring it from US firm TPG Capital. Endless is working alongside the existing management team, continuing to invest in its staff, retail and digital experience, as well as expanding the products and services on offer.  

Investment in the etailer’s website has sought to enhance the customer journey and improve basket size and sales conversions. Over the past couple of years it has invested in improved logistics, fulfilment and the online customer experience, while ramping up its marketing to strengthen the brand. This has served it well during the pandemic when spending on the home soared. 

Previously the etailer had been hit by administration expenses related to a trademark dispute with rival Victorian Plumbing. An agreement was reached in early 2018 to settle any outstanding claims in full, bringing an end to the costly legal action and resulting in Victoria Plum being awarded £1.75m.

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