Strategy (6)
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Prospect AnalysisShoe Zone (Strategy)
Shoe Zone has three pillars to its strategy: grow large format stores, bolster its digital proposition and town centre renewal.
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Prospect AnalysisEcommerce at Shoe Zone
Digital continues to be a key area of focus for Shoe Zone. The retailer had been gradually developing its multichannel offer with in-store kiosks, a low-cost returns model and web exclusives. Things have moved up a gear more recently, however, with the creation of an autonomous digital department to drive higher growth.
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Prospect AnalysisTechnology strategy at Shoe Zone
Driving digital growth is a key strategy for Shoe Zone.
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Prospect AnalysisSupply chain at Shoe Zone
Shoe Zone’s supply chain has been given a shake up to enable it to have a single view of stock.
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Prospect AnalysisStores at Shoe Zone
Shoe Zone is actively managing its store portfolio, opening more large stores and shutting small unprofitable units. Targeting key towns for conversion or relocation, the retailer is ultimately looking to double the number of Big Box locations to around 100 and increase the number of Hybrid stores to 150.
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Prospect AnalysisCustomer and marketing at Shoe Zone
Shoe Zone has focused on a no-frills shopping experience that is conducive to its value proposition. Described as ‘the Aldi of footwear’, maintaining its price competitiveness and endeavouring to price match on any crossover product lines is a key focus for the company.
