Strategy (6)

  • strategy-prospect

    Prospect Analysis

    Savers (Strategy)

    While it is still significantly smaller than sister retailer Superdrug, Savers is a key component in parent company AS Watson’s UK health and beauty operations alongside fragrance specialist The Perfume Shop.

  • ecommerce-strategy-prospect

    Prospect Analysis

    Ecommerce at Savers

    As a specialist, discount-led business, Savers faces a big challenge in developing a viable ecommerce model as it competes directly with the major grocers on most of its product lines.

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Savers

    Savers, like its sister retailer Superdrug, is on a multichannel drive. Parent company AS Watson has ploughed more than £40m investment over the past five years or so, into its O+O (online plus offline) retail model.

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Savers

    A key priority at Savers is to make sure that its distribution infrastructure develops to support its planned multichannel growth. The distribution centre is located at the head office site in Dunstable, Bedfordshire and is “the size of several football pitches”.

  • store-strategy-prospect

    Prospect Analysis

    Stores at Savers

    Savers has been on an aggressive store opening strategy and the rate of expansion is being facilitated by the conversion of a significant number of Superdrug stores to Savers’ more discount-led format.

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at Savers

    Savers offers competitively priced brand name products across the health, home and beauty categories. Core categories comprise health, household, skincare, toiletries, perfume, hair products and make up.