Strategy (6)

  • strategy-prospect

    Prospect Analysis

    Peacocks (Strategy)

    Peacocks was bought out of administration by a consortium of investors led by former owner Edinburgh Woollen Mill (EWM)’s chief operating officer Steve Simpson, with Philip Day’s EWM Group as the leading secured creditor in April 2021. The deal is set to save up to 200 stores. 

  • ecommerce-strategy-prospect

    Prospect Analysis

    Ecommerce at Peacocks

    Peacocks was acquired out of a six-month spell in administration in April 2021. It had previously been focusing on developing a comprehensive online offering, but struggled to compete with rivals when the transition to online accelerated in the pandemic. 

  • technology-strategy-prospect

    Prospect Analysis

    Technology strategy at Peacocks

    Peacocks was acquired out of a six-month spell in administration in April 2021. It had previously partnered with multiple technology service providers. 

  • supply-chain-strategy-prospect

    Prospect Analysis

    Supply chain at Peacocks

    Peacocks has three UK distribution centres in South Wales. Its primary site is located at Parc Nantgarw, north of Cardiff.

  • store-strategy-prospect

    Prospect Analysis

    Stores at Peacocks

    The April 2021 acquisition of Peacocks is expected to save around 200 stores - less than half the number the retailer had been trading from ahead of the pandemic. 

  • customer-marketing-strategy-prospect

    Prospect Analysis

    Customer and marketing at Peacocks

    Peacocks is positioned as a value-led, but full-price, family clothing and footwear retailer. It typically targets lower middle class and working class customers, but in reality it attracts a wider range of value-conscious shoppers from across the socio-economic spectrum.