Morrisons (Overview)

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Morrisons has been led by chief executive Rami Baitiéh since November 2023 after the departure of David Potts. Under its ‘Fix, Rebuild, Grow, Sustain’ strategy, Morrisons is building a brand that is “broader, stronger, popular and more accessible”. It believes that this has contributed to its profitable and capital-light growth, ...

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