Strategy (6)
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Prospect AnalysisMarks & Spencer (Strategy)
As M&S ‘reshapes for growth’, co-CEOs Stuart Machin and Katie Bickerstaffe have outlined how they plan to exploit the momentum the retailer has built up over the past few years, including the acceleration of its store rotation plan to deliver on ambitious omnichannel objectives and the rollout of its Sparks loyalty scheme to key international markets.
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Prospect Analysis
Ecommerce at Marks & Spencer
MS2 division brings together online, data and digital trading capabilities under a single team trading at a faster pace, with range and availability adapted to the online model.
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Prospect Analysis
Technology strategy at Marks & Spencer
M&S is in the midst of a technology transformation programme to drive its transition to a digital-first business – becoming more agile, responsive and commercially run.
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Prospect Analysis
Supply chain at Marks & Spencer
As part of its accelerated transformation strategy, M&S is reducing costs and improving stock flow by re-engineering the end-to-end supply chain across clothing and home. And in a bid to take control of its end-to-end food supply chain, in July 2022 the retailer announced it was buying logistics provider Gist in a £145m cash deal.
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Prospect Analysis
Stores at Marks & Spencer
The retailer is speeding up the rotation of the store network towards “higher-quality new space” as part of its ‘reshaping for growth’ strategy from the end of 2022 to enable it to deliver on ambitious omnichannel targets.
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Prospect Analysis
Customer and marketing at Marks & Spencer
M&S has created a ‘virtual influencer’ to “bring product to life” through its Instagram account from late 2022. The influencer, called Mira, has joined the real-life M&S Insiders, a 13-strong team drawn from the retailer’s staff who seek to inspire shoppers and share product ideas.
