Strategy (1)

  • Marks & Spencer store April 2021

    Retail Navigator Analysis

    Marks & Spencer (Strategy)

    As M&S ‘reshapes for growth’, bosses Stuart Machin and Katie Bickerstaffe have outlined how they plan to exploit the momentum the retailer has built up over the past few years, including the acceleration of its store rotation plan to deliver on ambitious omnichannel objectives and the rollout of its Sparks loyalty scheme to key international markets.