Strategy (6)

  • Marks & Spencer store April 2021

    Prospect Analysis

    Marks & Spencer (Strategy)

    As M&S ‘reshapes for growth’, co-CEOs Stuart Machin and Katie Bickerstaffe have outlined how they plan to exploit the momentum the retailer has built up over the past few years, including the acceleration of its store rotation plan to deliver on ambitious omnichannel objectives and the rollout of its Sparks loyalty scheme to key international markets.

  • M&S Livestream

    Prospect Analysis

    Ecommerce at Marks & Spencer

    MS2 division brings together online, data and digital trading capabilities under a single team trading at a faster pace, with range and availability adapted to the online model.

  • M&S-prospect-chargedup_2

    Prospect Analysis

    Technology strategy at Marks & Spencer

    M&S is in the midst of a technology transformation programme to drive its transition to a digital-first business – becoming more agile, responsive and commercially run. 

  • image003 (2)

    Prospect Analysis

    Supply chain at Marks & Spencer

    As part of its accelerated transformation strategy, M&S is reducing costs and improving stock flow by re-engineering the end-to-end supply chain across clothing and home.  And in a bid to take control of its end-to-end food supply chain, in July 2022 the retailer announced it was buying logistics provider Gist in a £145m cash deal. 

  • Marks and Spencer multichannel

    Prospect Analysis

    Stores at Marks & Spencer

    The retailer is speeding up the rotation of the store network towards “higher-quality new space”  as part of its ‘reshaping for growth’ strategy from the end of 2022 to enable it to deliver on ambitious omnichannel targets. 

  • Sparks

    Prospect Analysis

    Customer and marketing at Marks & Spencer

    M&S has created a ‘virtual influencer’ to “bring product to life” through its Instagram account from late 2022. The influencer, called Mira, has joined the real-life M&S Insiders, a 13-strong team drawn from the retailer’s staff who seek to inspire shoppers and share product ideas.