Customer and marketing at Marks & Spencer

Sparks

M&S has created a ‘virtual influencer’ to “bring product to life” through its Instagram account from late 2022. The influencer, called Mira, has joined the real-life M&S Insiders, a 13-strong team drawn from the retailer’s staff who seek to inspire shoppers and share product ideas.

Retail Week Prospect subscription content

If you already have a Retail Week Prospect subscription, please sign in now.

A subscription to Prospect and Retail Week gives you all the retail intelligence you need, in one place.

If you’re new to Retail Week Prospect, you can request a demo or find out more.

Prospect is a live actionable intelligence tool that:

  • provides you with up-to-date, in-depth and data-driven information on the UK’s leading retailers;
  • gives you in-depth information on supply chain, ecommerce, IT, customer and marketing strategies;
  • empowers you with exclusive insight into financial data and key decision makers;
  • helps you identify new partnership opportunities.

Discover Retail Week Prospect Find out more