Strategy (6)
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Retail Navigator Analysis
Flying Tiger Copenhagen (Strategy)
Flying Tiger Copenhagen was initially conceived as a single-price value retailer, taking its original name – Tiger – from the Danish pronunciation of ten krone. Whilst still value focused, its product offering has evolved into an eclectic range of quirky multi-priced products.
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Retail Navigator Analysis
Ecommerce at Flying Tiger Copenhagen
Having originally been persuaded that the strong impulse-buy nature of the product offer wouldn’t translate well online, Flying Tiger Copenhagen (FTC) eventually moved into ecommerce at the beginning of 2020 with the launch of a transactional website in its native Denmark. This was followed a few months later by a Swedish site, while a pan-European site was brought on in 2021.
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Retail Navigator Analysis
Technology strategy at Flying Tiger Copenhagen
While Flying Tiger Copenhagen (FTC) only got involved in ecommerce in 2020, the retailer has invested significantly in IT infrastructure and business processes to support growth.
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Retail Navigator Analysis
Supply chain at Flying Tiger Copenhagen
An efficient logistics operation is a cornerstone of the business and Flying Tiger Copenhagen (FTC) works with a number of third-party logistics providers to ensure scalable and cost-efficient operations around the globe.
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Retail Navigator Analysis
Stores at Flying Tiger Copenhagen
Flying Tiger has often been compared to Ikea – not only because of its Scandinavian roots and design ethos, but also its store design that guides customers around a pre-determined path through the store.
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Retail Navigator Analysis
Customer and marketing at Flying Tiger Copenhagen
The retailer rebranded as Flying Tiger Copenhagen a few years ago to highlight its Danish credentials, as around half of all products were being designed by its in-house design team in Copenhagen.