Crew Clothing is a niche lifestyle clothing retailer that plays on its quintessentially British heritage. 

It has come under US ownership from the end of 2017 however, after being acquired by Exquisite Apparel. 

Crew has operated along multichannel lines since it was launched in the mid-1990s, but has been finding the going tough over the past few years in an increasingly competitive clothing market.

The recent focus has been on turning the core UK business around, with the product offer and store network being reviewed. The retailer is also looking to grow its wholesale business, which is currently relatively small.

It is also strengthening its digital proposition with a website redesign and investment in customer insight analysis.  

Bolstered by the acquisition out of administration of 25 former Saltrock Surfwear stores in 2018, store numbers have swelled to around the 100 mark.

Impacted by the pandemic, total sales fell 13% to 59.3m on a 12-month comparable basis in the year to 27 December 2020, but robust profitability was maintained. 


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