Strategy (6)
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Retail Navigator AnalysisCarpetright (Strategy)
At the heart of Carpetright’s strategy is to deliver a seamless multichannel experience by leveraging the coverage and accessibility of its stores, combined with the strength of its marketing reach and supported by an inspirational website and omnichannel technology investment.
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Retail Navigator AnalysisEcommerce at Carpetright
Carpetright is putting ecommerce at the heart of its regeneration strategy with the aim of creating a compelling digital offer that facilitates a seamless, hassle free experience for the customer. In order to achieve this, it is focusing on improving the look and feel of the Carpetright website to deliver smoother navigation and a more inspirational shopping experience.
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Retail Navigator AnalysisTechnology strategy at Carpetright
Carpetright has put digital technology at the heart of its strategy including an enhanced website, improved communications with customers and more efficient store operating systems.
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Retail Navigator AnalysisSupply chain at Carpetright
Carpetright is focused on creating an efficient, responsive supply chain. Operations are focused around a 500,000 sq ft state of the art cutting and distribution facility in Purfleet, Essex.
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Retail Navigator AnalysisStores at Carpetright
While Carpetright has been investing in digital development, outlets remain an important part of the business model as the vast majority of customers complete their purchase in store. However, the retailer’s strategy is in a state of flux as it tries to reshape its store portfolio and makes headway with closures.
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Retail Navigator AnalysisCustomer and marketing at Carpetright
At the heart of Carpetright’s current strategy is a plan to revitalise the brand by offering unbeatable value and choice alongside multichannel convenience and outstanding customer service and expertise.
