Westminster City Council has granted TR Property Investment Trust and Bellhouse Joseph Holdings consent for the first substantial new building to be built on London's Piccadilly for almost 30 years.
The 8,000 sq m eight-storey block will provide 5,000 sq m of offices and 2,900 sq m of retail space, designed by leading classical architect, Robert Adam.
Located between a Waterstone's store and St James's Church, the building will have frontages to Piccadilly, Jermyn Street and Church Place.
Bellhouse Joseph developer Edward Bellhouse said the site presents an architectural challenge. 'The scheme had to propose an architecture that could hold its own among its illustrious neighbours and respond to three different urban scales at the same time,' he said.