Safeway was preparing to reassure the City that morale and performance at the up-for-grabs chain is not as bad as analysts feared, as Retail Week went to press.
The number four grocer, due to announce its preliminary results yesterday, is still investing in product development on ranges, such as ready meals and healthy-eating, and is focusing on driving a bigger basket size instead of less profitable volume sales.
Non-food lines in Safeway's larger stores are understood to have performed solidly.
Its promotional flyer strategy will also continue. 'Project Gonzales goes on,' said a source close to the business.
Last week, the Competition Commission published an 'issues statement' highlighting wider areas of consideration it will take in its investigation of the four trade bids for Safeway.