Analysis: Sustainable retail – do shoppers love it or hate it?

Marmite

Unilever has warned that it will sell off brands that do not ‘contribute positively to society’. Retail Week analyses what effect this will have on the wider retail sector.

This time last week, the chief executive of Unilever, one of the world’s biggest consumer goods companies, Alan Jope made a shock announcement.

Ahead of updating the City on his business’s financial results for the first half of the year, Jope warned the group’s brands that it was no longer enough to merely make products that people wanted to buy – they had to do so while also having a “purpose”.

Of the more than 400 brands within Unilever’s vast stable of goods, Jope picked out just 28 he said were ahead of the curve in terms of sustainability.

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