The inside view from finance director Alan Swain.


  • Founded 1989, Manchester
  • Based King’s Cross, London
  • Number of staff 50
  • Number of stores One and an established online business
  • Number of days’ leave 20
  • Employee benefits Wearing Gio-Goi
  • Work ethos Work hard, play hard. Live who you are

What is your ideal employee?

Someone who embodies the brand with creativity and drive. They work the hours, party at the weekends, hit Ibiza in the summer, then get up the next morning and do it all again.

What sets apart working at Gio-Goi from its competitors?

The brand evolves very quickly. Responding to our consumers, the product and supporting marketing need to perpetually change so no two days are the same.

How do you strive to retain your staff?

Gio-Goi is a way of life. As with any job there will always be work stresses, but our employees are helping shape the future of the UK’s leading music lifestyle brand.

How do you ensure your employees have a good work/life balance?

By not taking their every waking hour. The creativity we rely on means downtime, weekends, holidays and relaxation are vital to recharge the drive forwards.