The inside view from retail HR director Paul Mitford

What is the DSGi ethos?

“Putting customers at the heart of our business to deliver an unbeatable combination of value, choice and service.”

As a workplace, what sets DSGi apart from rivals?

“The company is going through a Renewal and Transformation programme. Over 20,000 store colleagues have been trained in a comprehensive service programme.”

How do you strive to retain your staff?

“There is plenty of opportunity for training and development and store colleagues can develop expertise in areas they are passionate about. We have introduced clear paths for career progression and a new team bonus scheme ensures colleagues are rewarded for great customer service and being part of a high-performing team.”

How do you ensure your employees have a good work/life balance?

“Many of our stores organise a range of social activities, and many roles are part-time or involve flexible hours.”


Founded In 1937 with a Dixons photographic studio in Southend
Based Hemel Hempstead
Number of staff 40,000 - more than half of them in the UK
Number of stores 1,200 - 700 of them in the UK
Number of days’ holiday Varies, but 21 days minimum
Key employee benefits Pension and life assurance, annual Sharesave scheme, 10% discount, loyalty awards for long service, Employee Assistance Programme, Childcare Benefit Scheme