‘Retailers can’t afford to neglect their workforce during golden quarter and beyond’

Christmas shop worker putting a plant pot on a display

As the cost-of-living crisis deepens in the run-up to Christmas, the retail workforce could hold the key to survival, says Accenture retail strategy lead for Europe Kelly Askew

The retail industry is in the middle of a perfect storm. We are facing the most economic uncertainty since 2008, and yet the great resignation and the current workers’ market mean it is harder than ever to maintain a fighting-fit workforce.

With the golden quarter now upon us, now is not the time for retailers to overlook their employees. 

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