Move of the Week: Ted Baker hires first chief customer officer

Ted Baker fascia

Hot on the heels of Mothercare’s announcement that boss Mark Newton-Jones is to move into a non-executive role this summer comes the news that Jennifer Roebuck is taking the reverse journey at Ted Baker, from non-executive director to the main leadership team.

Roebuck currently works as Feelunique’s chief marketing officer, while advising Ted Baker primarily on digital and ecommerce strategy in her non-executive role.

She will join the troubled fashion brand full-time in April in the newly created position of chief customer officer, tasked with developing a customer and digital strategy across the business and exploring new digital partnership opportunities to drive growth.

There is one obvious advantage to appointing a non-executive to an executive role – they know the business inside out and will already have developed in their own mind a clear, considered strategy for how they feel it can best succeed.

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