It’s unusual for Ikea to hire a senior executive from outside the business. Not that you can truly count Peter Jelkeby as an outsider.
A decade on, Jelkeby is back as Ikea’s new UK and Ireland country manager, replacing Javier Quiñones – who has left to become country retail manger in the US.
Jelkeby moved up the ranks through store, marketing and sales management roles during his first spell with Ikea UK, ultimately becoming deputy country manager. He will return to find a business that has changed significantly, while in many ways staying the same.
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