JJB Sports is seeking a marketing director as part of a move by chief executive Keith Jones to strengthen his senior management team.
The role is one of a number of key appointments expected at the sports retailer, according to JJB Sports chairman John Clare. JJB Sports has already brought in former Footlocker executive Ron Rome as retail director. Clare, who took over in May, said that the business lacks experience in retail marketing and implementation.
“It is about the stores and how we used them as much as anything else. We have a very enthusiastic middle level and junior team but we think that retail experience is important going forward,” he said.
The appointment will not affect Stuart Jones who, despite reports, is one of the company’s marketing managers and not its marketing director. Jones, the son of Sir David Jones who stepped down as chairman in February, is involved in developing JJB Sport’s website.
Earlier this week, JJB Sports announced it had formally concluded the CVA that saved it from going into administration last year.