Interview: Why Sach Kukadia’s jewellery venture is worth its weight in gold

Secret Sales co-founder Sach Kukadia

In the depths of the first year of the pandemic, Secret Sales co-founder Sach Kukadia struck gold with a new business idea. He explains how 7879’s customers are encouraged to gamify the system, its sustainability focus and plans for future expansion.

On a sunny terrace in Soho House, serial entrepreneur Sach Kukadia sits down with Retail Week for a coffee to chat about his latest venture, jewellery brand 7879.

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