From geeks to entrepreneurs: who should be on your board?

Build a board main puzzle pic

Superdry founder Julian Dunkerton’s recent coup resulted not just in his return to the retailer, but the resignation of his entire board. As he seeks to rebuild from scratch, we look at what skills and experience are needed for the perfect retail board.

Dunkerton, and newly appointed chair Peter Williams, are in a unique position with the opportunity to create the ideal non-executive team to guide Superdry through the realities of retail in 2019.

Retail is facing huge challenges right now as the consumer environment and socio-economic uncertainty combine to upend the status quo.

Add to this the rapidly changing way that we shop and the increasingly difficult economics of trading on the high street, and every retail boardroom has big issues to tackle to ensure their business is fit for the future as well as the present.

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