Online marketplace Ebay has appointed Amanda Metcalfe as marketing director of the UK and Republic of Ireland.

The former director of fashion retail at Ebay has 20 years of retail experience across the high street and digital channels.

Over the past five years Metcalfe has specialised in online marketing, formerly working as marketing director for and She has also headed up online marketing for Sainsbury’s.  

Metcalfe has also held roles at Selfridges and Debenhams.

Ebay UK managing director Clare Gilmartin said: “With the sector undergoing a significant transformation, driven by the increasing need for retailers to adopt new technologies and channels to drive growth, Amanda’s blend of online and offline retail expertise will be invaluable. 

“It’s an exciting time for our UK business, which is now our fastest growing market. We’re seeing particularly rapid growth in the number of female internet shoppers using our site and her background will help us to deliver a UK marketing plan that has an understanding of the female UK shopper at its heart.”