Cocosa chief executive David Llamas has left the designer etailer after less than a year with the business.
Llamas, former Harrods chief technology officer, joined Cocosa in March 2012 after Mohamed Al Fayed acquired it in 2011 from Bauer Media.
The company has not said whether he will be replaced.
But the company said today that it is reviewing its current product offering and business model with a view to future growth opportunities.
Fayed said: “I would like to thank David for his contribution to the growth and development of the Cocosa brand and wish him every success for the future.”
Llamas replaced former managing director Gwynn Milligan who left after just seven months last March.
The etailer relaunched its website to give it a more luxury feel in November and had been eyeing growth in the 24 markets in which it operates.