Jewellery retailer Pandora is to open a flagship store in Park House, Oxford Street that will be its largest globally.
The 200 sq m store is set over two floors and opens next month.
It has been designed by Grapes Associates, which works with luxury brands such as The Dorchester, and features spotlights and ornate picture frames. The store design is described as “fresh yet Scandinavian” by the retailer.
The first floor of the store will be used for entertaining and features a bar, which will be used for VIP events, press gatherings and celebrity appointments.
Pandora president for western Europe Peter Andersen said: “London is the fashion capital of the world and our global flagship store on Oxford Street will amplify our position in the market as a leading jewellery brand.
“The store will allow us to offer an unrivalled customer experience and will be a major attraction for shoppers from across the globe.”
Pandora chief executive Allan Leighton said: “Our Oxford Street store has been our plan for some time; we were uncompromising on location and store design. The finished article is something we are very proud and excited about.
“We want to offer our customers good quality jewellery at affordable prices in an aspirational setting and our flagship store achieves this. The UK business has accomplished a strong brand presence and a loyal following over the last 5 years and we feel this store represents the brand entering a new stage of its evolution.”