Leader: Being a disruptor won’t make you a success

George MacDonald

“What online-only company is really profitable? Basically none of them. That’s the dirty secret”

It wasn’t a retail dinosaur who said that, and the quote isn’t from the last millennium, when sceptics questioned whether online retail would ever take off.

The words were Everlane founder Michael Preysman’s, spoken just this month in a CNBC interview.

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