Leader: Being a disruptor won’t make you a success

George MacDonald

“What online-only company is really profitable? Basically none of them. That’s the dirty secret”

It wasn’t a retail dinosaur who said that, and the quote isn’t from the last millennium, when sceptics questioned whether online retail would ever take off.

The words were Everlane founder Michael Preysman’s, spoken just this month in a CNBC interview.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.