Comment: Sainsbury’s Justin King succeeded by listening to customers

By listening to his customers, King was able to rekindle the values of Sainsbury’s and reinstate the retailer as a brand the nation took to heart.

Sainsbury’s CEO Justin King was able to rekindle the retailer’s core values by putting customers back at the heart of company strategy.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.