Comment: Sainsbury’s Justin King succeeded by listening to customers

By listening to his customers, King was able to rekindle the values of Sainsbury’s and reinstate the retailer as a brand the nation took to heart.

Sainsbury’s CEO Justin King was able to rekindle the retailer’s core values by putting customers back at the heart of company strategy.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.