Retail Week’s brand refresh facilitates its on-going purpose to be the place where the industry has its conversations and builds its networks.
‘Retail at its best is dynamic, stylish and innovative. Retail Week will be the same.’ That was the promise made by our first editor Patience Wheatcroft in 1988.
It has been a guiding principle ever since, and is just as relevant to this new-look Retail Week.
Those early iterations set out to reflect and represent the industry and the people the title served. That was embodied by the list of great retailers, from Dame Anita Roddick to Lord MacLaurin, who sat on the first advisory board, helping to develop the editorial tone and output – an integral industry insight we still practise today.
The beating heart of Retail Week’s evolution has remained those industry connections and our unparalleled access to the people running and shaping retail. Retail Week’s purpose has always been to ensure it is the place where the industry has its conversations and builds its networks.
Staying true to those principles has meant evolving at a pace that would have been unrecognisable 26 years ago, but the challenges and opportunities that journey presents are at the heart of this redesign as we shape our business around the way you consume information and build relationships.
“Just as retailers have had to innovate to keep pace with ever-changing consumer behaviour, we have too”
Chris Brook-Carter, Editor-in-chief
Just as retailers have had to innovate to keep pace with ever-changing consumer behaviour, we too have transformed the way we source, produce and deliver content to ensure we remain at the centre of our subscribers’ connected worlds.
Once, that was achieved across 40 pages of print. Today the printed product plays a different but important role as a shop window to the rest of the brand. Like any great shop window, it is a carefully selected edit of the rest of what we offer. But it’s only a window drawing you in to the rest of the store, in our case the multiple platforms we now operate on, each serving different needs but all interlinked under this brand refresh.
Whether it is the daily conversation across our vibrant social media community; the news and analysis of must-know developments, delivered to your fingertips via our website or app; our varied diary of live events, which bring people together and inspire new ways of thinking; or our burgeoning research division, which delves deeper into the trends shaping all our futures, the matrix of ways to engage with one another and stay informed via Retail Week reflects the multichannel world of retail.
To paraphrase Sir Stuart Rose, this is your Retail Week. We hope you like it and look forward to continuing to build a retail media brand that reflects and serves this world-class industry.
- Chris Brook-Carter, Editor-in-chief