Comment: How Ann Summers and Dixons use social media to build brand advocacy

Currys and PC World store managers may use social media if they wish

Whether it be Twitter, Facebook, Instagram, Pinterest, Youtube, Google+ or any others you care to mention, social media is an intrinsic part of how we often prefer to engage and interact.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.