Retail Week and Bronto’s new interactive guide unveils crucial insight into how retailers can convert online browsing into revenue-winning sales.

The guide features exclusive consumer research exposing to what extent browsers, who could have been converted into buyers, are deterred by arduous registration processes, difficult-to-navigate websites or security concerns.

For more insight and findings, click here to download the full Turning Browsers into Buyers guide, and watch our video, here:

How to turn browsers into buyers

A greater understanding of visitor behaviour will arm retailers with the knowledge and resources to help them ensure their website has staying appeal for consumers, and to implement tools and programmes to encourage them to return to the site to buy.