The Hut Group has acquired boutique hotel group Eclectic Hotels in a bid to drive exposure of its beauty and wellbeing brands.
The etail group has snapped up the hotel business’ two luxury hotels in Manchester city centre, the King Street Townhouse and Great John Street Hotel, from founders Eamonn and Sally O’Loughlin for an undisclosed sum.
The online retail group said the hotels will form part of THG’s “growing marketing infrastructure that delivers enhanced consumer experiences, influencer and brand-led events, as well as content creation”.
The group will plough £10m into refurbishment and upgrading the two hotels to coincide with the acquisition.
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