Massimo Dutti, part of Spanish fashion giant Inditex, is launching an European-wide online shop on September 6.
The launch is part of the group’s wider strategy to build brand awareness by taking all of its fascias, which also includes Bershka and Pull and Bear, online before the end of the year. Zara launched its e-shop earlier in September last year.
Massimo Dutti, which currently has 11 UK stores including its Regent Street flagship, will offer womenswear, menswear, childrenswear, accessories and fragrances through the site.
Inditex said the site will be “carefully designed” for quick, easy browsing and purchasing but that it will also offer content and customer giveaways.