White goods specialist Ao.com’s potential float has thrust it into the spotlight. Retail Week outlines seven interesting facts about the etailer.


The retailer was set up following £1 wager made in the pub with co-founder Alan Latchford betting chief executive John Roberts, who has head of appliance sales at Möben Kitchen at the time, that he wouldn’t start his own business.


Ao.com has 1.38 million ‘likes’ on Facebook – a million more than rival Currys PC World.


The electricals specialist offers customers Eco Delivery whereby customers can choose to cut their carbon emissions by opting to receive their goods at a time when one of its lorries is in its area.


Every customer that posts on Ao.com’s Facebook page receives a hand-signed letter by Roberts.


Ao.com has a 98% customer satisfaction score based on Google Seller ratings.


Two Ao.com employees have “creator of happiness” as their job title.


Ao.com ranked fourth in The Times’ 100 Best Companies to Work For. The working environment is set to get even better when it moves into its new headquarters, which houses a spa, hairdressers and massage parlour.

Interview: Ao.com founder John Roberts on reinventing white goods retail