OKA, co-founded in 1999 by Tory leader David Cameron’s mother-in-law Lady Annabel Astor, has 10 stores and there will be new openings this year in Cambridgeshire, Cheltenham and north London.
The retailer is in negotiation with a franchisee in the Middle East. It is also exploring Europe for potential sites.
Private equity firm Fleming Family & Partners invested in OKA last August. OKA finance director Tracey Alston said the investment “means everything is in place for the business to grow”.