The retailer reported a 17.7 per cent increase in sales under its Christmas Price Buster promotion, despite a 30 per cent shorter running time from the previous year.
Year-on-year growth by volume was up 11 per cent for ambient food, 2.3 per cent for chilled food and 7 per cent for frozen foods. Sales for licensed and confectionery categories increased 6.6 per cent and 17 per cent respectively.
Nisa-Today's said it has invested in each of its categories in line with its business plan and sacrificed a degree of profitability to support sales.
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