Neal’s Yard Remedies has appointed Carl Atkinson as its new managing director.

Atkinson will oversee all channels of the brand including retail and home selling, both in the UK and internationally.

He was previously managing director of make-up brand Illamasqua. Prior to this, he was with L’Oreal and Ghd.

Peter Kindersley, owner and chairman of Neal’s Yard Remedies said: “I am delighted to welcome Carl into the Neal’s Yard Remedies family.  In Carl we have found one of the beauty industry’s most creative minds with a proven track record.  He joins us at a very exciting time for the brand as we significantly expand Worldwide, and celebrate our 30th anniversary throughout 2011.”