Angela Spindler is taking on a £750m online juggernaut at home shopping group N Brown. Retail Week looks at what her main priorities will be when she takes the helm in June.

1.      Growing online sales: Ecommerce sales have been steadily growing at the home shopping group and now account for 54% of N Brown sales. However, this is lagging behind rival Shop Direct, where online accounts for 80% of revenue. Seymour Pierce analyst Kate Calvert says that growth at N Brown has been “relatively pedestrian” over the last couple of years. With online still growing rapidly, Spindler will want to propel its push into online.

2.      Building its stores business: The home shopping group has been trialing stores for its online-only brands Simply Be and Jacamo as it tries to leverage the benefits that being a multichannel business brings. Outgoing chief executive Alan White says he has been pleased with the performance of the physical stores so far, however if it is to open more it will need to put a proper infrastructure in place. N Brown originally opened stores in areas close to its Manchester base to make supply easier. Spindler will be looking to put her bricks and mortar experience to good us to build this side of the business.

3.    Making its international business profitable: N Brown has a fledgling international business in the US and Germany. Although it shows promise, it has suffered some teething problems. In Germany, return rates are higher than anticipated and it has made changes, such as asking for payment upfront before goods are shipped. This means that sales are likely to be lower. Ordinarily, N Brown customers buy on credit. Spindler will have to tinker with the model to bring the overseas business into profitability.

4.    Expanding its younger customer base: N Brown has a customer with an average age of 58, however its younger brands such as Simply Be and Jacamo have been the growth engine for the group. Former marketing director Spindler will be looking to up its advertising to entice a younger customer to its brands.

5. Growing the Figleaves business: Lingerie etailer Figleaves, which N Brown acquired in 2010, made its first ever profit in its last year. The group said it had “radically pruned” its cost base to help it break into the black. Spindler will need to start driving top line sales at Figleaves.