MVC sidesteps HMV with early summer promo

Woolworths-owned music and movie retailer MVC has embarked on a massive promotional campaign in an effort to boost footfall in stores.

The retailer has launched a two-week, 50 per cent off promotional Sale on more than 30,000 CD and VHS titles, pre-empting the summer Sale of market leader HMV.

A spokeswoman for MVC said: 'We're having a summer clearout across CDs and VHS, with offers starting at£3.99. Increased footfall is one of the benefits we expect to see.'

HMV's Sale is due to start in the last week of June and run throughout July.