Marks & Spencer joins location-based marketing scheme

Shoppers will be texted with special offers they are close to an M&S store

Marks & Spencer has joined telecoms firm O2’s ‘You are here’ location-based marketing service, enabling the retailer to target consumers with special offers.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.