Analysis: What retail must learn from HMV’s Twitter meltdown

HMV’s Twitter embarrassment  could be a wake-up call for other retailers

Social media can be a useful tool in building a retailer’s brand but HMV’s rogue tweets should be a wake-up call to those not yet fully engaged with the channel.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.